In a sugary surprise that’s got fans buzzing, The Pokémon Company has teamed up with The Hershey Company for a nostalgic chocolate collection that brings back the original stars of the Kanto region. Yep — Pikachu, Charmander, Bulbasaur, and Squirtle are making their way to candy aisles this summer, and longtime fans might find themselves flashing back to the ‘90s, when Pokémon themed sweets were a staple of school lunchboxes and after school snacks.
The new line includes both full size and snack size Hershey’s bars, along with Hershey’s Kisses, all decked out with artwork featuring some of the most beloved Pokémon from the original 151. Full size bars will come in 12 different designs, while snack-size bars will feature 18 each showcasing a mix of Pokémon and iconic Poké Balls. But the real collector’s hunt? All 151 Kanto Pokémon will appear on the foil wrappers of Hershey’s Kisses. That’s a lot of unwrapping.
For the die-hard trainers, Hershey’s is offering a fun way to keep track of their finds. Through their website, collectors can log each Pokémon Kiss they discover a digital Pokédex, if you will. And to sweeten the deal, fans can enter for a chance to win a limited-edition Collector’s Case to stash their chocolatey finds. Just... maybe don’t store it near a sunny window.
While the chocolates hit shelves soon, Pokémon fans are also gearing up for another major event the upcoming release of Pokémon Legends: Z-A on October 16, 2025. Serving as a follow up to 2013’s Pokémon X and Y, and the second entry in the Legends series after 2022’s Arceus, Z-A is already available for pre-order. Early birds will even score a plushie of their chosen starter a small but appreciated bonus for collectors and players alike. Pokémon Hershey's Collaboration Announced!🍫
All 151 Kanto Pokémon will be featured on Pokémon Hershey's Kisses foil wrappers - coming soon!
Sign up on the Hershey's website for a chance to score a limited-edition Collector's Case:
➡️https://t.co/h6kM3xk4uX#Pokemon #Hersheys pic.twitter.com/tox8xVgIHx
And for those craving something a little more educational, the Pokémon Fossil Museum a popular exhibit from Japan is finally making its way to the U.S. Featuring life sized skeletons of Pokémon alongside real world fossils, it blends fantasy and science in a way only Pokémon can.
Between the candy, the games, and the museum, this summer’s shaping up to be a sweet one for fans in more ways than one.